Could your next product address vitamin D deficiency in women?

Some health conditions are more prevalent in women after menopause. These include diabetes, osteoporosis, heart disease and breast cancer. A recent study out of Spain reports that women may be at elevated risk when they are deficient in vitamin D. According to the data, women, on average, get less than 40 percent of the recommended daily allowance of vitamin D.

Citing the U.S. census, NewHope360 says there are 37.5 million perimenopausal and menopausal women in the country. At the beginning of the article on the Spanish study, NewHope360 asked, “Are retailers and manufacturers seizing the opportunity to provide D-fortified supplements to older women?”

Of course, supplements aren’t the only way for women to increase intake of vitamin D. In addition to adding fresh produce to their diets, this consumer segment may be interested in any number of foods and beverages that can be fortified with the nutrient specifically for their needs. Does that give you any ideas for your next product?