Explore New Opportunities in Heart Health with Custom Nutrient Premixes
Key Takeaway: Cardiovascular disease is the world’s leading cause of mortality, but adequate nutrition can play a vital role in supporting heart health. Research shows that consumers are interested in products and nutritional supplements that help to manage cardiovascular health. Therefore, manufacturers and formulators may find value in using custom nutrient premixes for segments interested in the management of heart health.
Many consumers are aware of the importance of looking after their heart, and for good reason; cardiovascular disease (CVD) is the leading cause of mortality in the world1. As a result, products designed to address heart health concerns will be in high demand. In Fortitech’s latest tech paper “Strategic Nutrition for Heart Health,” we explore the following: major causes of heart disease, market drivers, heart disease demographics and in-demand vitamins that can help support a healthy heart.
According to the WHO, approximately 17.5 million people died from CVDs in 2012, representing 31% of all deaths – three in every ten. By 2030, almost 23.6 million people will die from CVDs, mainly from heart disease and stroke. It’s also projected that by 2030, over 40% of the U.S. population will have some form of cardiovascular disease. Cardiovascular disease is projected to remain the single leading causes of death2. The good news is that you can drastically lower your risk of heart disease by getting some regular physical exercise and eating a healthy diet.
A recent DSM health concerns survey found that 30% of the participants consider nutrition as the most important factor to address their concerns, whereas 24% report taking dietary/food supplements to improve their heart health.
The survey results also found that consumers are relatively well aware of the important role of nutrients on health. Looking at the key nutrients related to heart health, most consumers are most aware of vitamin D (67%), followed by vitamin C (64%), omega-3s (53%) and vitamin E (49%).
In a separate study, it was indicated that a quarter of global consumers are concerned about individual cardiovascular-related risk factors such as high blood pressure, high cholesterol or diabetes, and around 4 in 5 are interested in foods and beverages that improve heart health3. One in three Americans, particularly older men, are interested in purchasing food with cardiovascular benefits4.
As adequate nutrition is critical for maintaining optimal body function, including heart health, consumers seem to care “whole heartedly” for products and nutritional supplements that support heart health. Learn how to drive demand and formulate to meet these needs using custom nutrient premixes.
Fortitech Premixes’ tech paper “Strategic Nutrition for Heart Health” offers additional, valuable consumer insights and tips on key nutrient combinations for manufacturers. Download the tech paper, or use our Solution Starter to tell us about the products you are interested in developing.
1. McAloon, C.J., et al., The changing face of cardiovascular disease 2000-2012: An analysis of the world health organisation global health estimates data. Int J Cardiol, 2016. 224: p. 256-264.
2. Frost & Sullivan Coronary heart diseases and costs effectiveness of omega-3s. http://www.crnusa.org/CRNfoundation/HCCS/chapters/03-CRNFSHCCS-CHD+Omega-3sandBVitamins.pdf
3. Felgate, M., Top Trends in Healthcare and OTC: Exploring the over-the-counter medication; vitamins, minerals, and supplements; functional food and drink; and sports nutrition categories. 2016, Canadean.
4. International Food Information Council Foundation, Food and Health Survey. 2016.