Nutricosmetics: Fortified Ingestibles for Healthy, Glowing Skin

The global beauty industry continues to grow and it’s not only topical products that are in high demand. A stroll down the beauty aisle of any retail store reveals that beauty is more than skin deep, as consumers increasingly adopt skingestibles for their beautification routine. With the concept of healthy aging a top priority, fortified foods, beverages and supplements designed to help keep skin looking and feeling its best will continue to grow in demand and market size. A market research report from ReportsNReports.com puts a number on it: By 2018, the global market for nutricosmetics – supplements or cosmetics specifically formulated to help maintain healthy skin, hair and nails with active ingredients that support physiological functions to achieve healthier and more youthful appearance over time – will climb to an estimated worth of $42.4 billion.

And while a majority of the demographic in this market is women who desire the effects of anti-aging and young women participating in today’s “selfie culture”, more and more beauty-oriented products targeted at men have entered the marketplace in recent years. In-demand health and beauty products targeted at women, men and young adults present significant opportunities for manufacturers in the health and beauty industry. According to a May 2017 report from Mintel, between April 2014 and March 2017, skin health-related needs, such as UV protection, anti-aging, anti-acne, skin disorders and protection for skin, hair and nails, increased substantially in the nutritional supplement — or vitamin, mineral and supplement (VMS) — category. Of VMS launches worldwide during this period, 11% had skin health-related claims.

Considering the various lifestyles and tastes of different consumer segments, product development can get quite innovative – drinkable shots, beverage blast caps, teas, functional foods and more. Nearly anything that can intrigue consumers and makes sense for their daily regime is fair game. Because skin health is closely tied to diet, and a balanced diet containing all necessary vitamins and nutrients is often difficult to achieve, products with vitamin premixes may play an important role in helping to maintain skin health. While many foods found in normal diets contain essential nutrients, they may also lack some of the in-demand and bioavailable ingredients that may have positive effects on skin health – such as vitamin A, vitamin D, omega-3 fatty acids, lycopene and more featured below.

Various studies of these combination nutrients and bioactive compounds have indicated positive effects on skin health. For example, consider Fortitech Premixes’ breakfast cereal bar prototype, formulated to support a ‘beauty from within’ platform with B-carotene, D-biotin, lutein, green tea and more skin-enhancing ingredients. Studies, highlighted in Fortitech’s tech paper ‘Beauty from Within’, have found the ingredients in this prototype to be associated with reduced appearance of wrinkling and signs of photoaging (beta-carotene when converted into vitamin A); improved appearance of skin elasticity, roughness, scaling, density and water homeostasis (green tea or EGCG); oxidative damage prevention (lutein) and more.

There are a number of applications available for delivering nutricosmetic ingredients, but the best option for consumers and manufacturers, alike, is fortified foods, beverages and dietary supplements formulated for skin, hair and nail health. Nutricosmetics for skin health are giving consumers new and exciting ways to achieve healthier-looking skin, hair and nails.

Fortitech Premixes’ tech paper “Beauty from Within offers additional, valuable consumer insights and tips on key nutrient combinations for manufacturers. Download the tech paper, or use our Solution Starter to tell us about the products you are interested in developing.